NASCAR
U.S. Micro strives to be innovative in all facets of our business. Nowhere is this more evident than in our sponsorship of NASCAR racing teams.
A pioneer among companies of our size in NASCAR marketing, since 2002 we have alternately sponsored both Brett and Todd Bodine’s Nextel Cup race teams as their official PC technology provider. U.S. Micro supplies laptops, desktops, monitors, servers, networking equipment, printers, digital cameras and other hardware. The equipment is used in every phase of the team’s operations, from administrative functions to car engineering and testing.
With a reported fan base of 75 million, NASCAR is one of the fastest growing spectator sports in the United States. We have further capitalized on this popularity by also becoming primary sponsor for both teams for some of NASCAR’s most prestigious races.
Our sponsorship provides U.S. Micro with widespread national exposure through media coverage and NASCAR marketing efforts, as well as customer and prospect entertainment opportunities across the country, and enjoyable incentives and rewards for our employees.